One phrase we can all expect to be hearing a lot over the next few weeks, as the election campaign hits its straps, is ‘I am very clear…’
Like most phrases beloved of politicians, its meaning has been diluted by overuse and insincerity.
Politicians generally say it when they want to sound like they’re setting out a clear position, without actually committing themselves to anything. Or when they’ve changed their position and don’t want to admit it.
The exact opposite of clarity, in other words.
I thought about this on Saturday morning, when I was watching the rugby world cup final at an event hosted by LG in London.
The result wasn’t what the audience was hoping for, but it was an enjoyable and well-run event (and the TV screen was spectacular!)
There was also a guest appearance from Dylan Hartley, the former England rugby captain – who, but for a poorly-timed knee injury, might have been leading his side into that final.
During a Q&A session after the game, Hartley offered a fascinating insight into what it takes to build a team that performs consistently at the highest level.
For much of the last four years, he has played a pivotal role in the journey England have been on under coach Eddie Jones – starting in the aftermath of their inglorious exit from the pool stage of the 2015 tournament they were hosting.
At that point, England were ranked eighth in the world.
When Jones was appointed as the new coach, he brought the whole squad together into a room and said: ‘In four years’ time, we will be going to the world cup in Japan as the number one ranked team.’
Nobody really believed him, says Hartley. Why would you? It seemed impossibly remote from where they were then.
But Jones was relentless.
He set demanding targets. He made the players work harder than they’d ever worked.
When one player made a five-hour trip to England training after a club match, Jones asked him how he was feeling.
‘A bit tired’, said the player.
‘Tired players are no use to me,’ said Jones and sent him home.
That may sound harsh, but it’s an example of what real clarity looks and sounds like.
As Hartley explains:
‘Language is very important to Eddie. He doesn’t want to hear anything that sounds like weakness, because it opens the door to the possibility of failure. He wants you to be utterly focused on achieving your aim.’
As Jones’s captain, it was Hartley’s job to bring that same clarity and focus into the changing room conversations and team huddles.
Gradually, the belief began to shift and the performances began to improve – culminating in a dominant victory over the previously all-conquering All Blacks that booked England’s place in Saturday’s final.
They didn’t win that final, of course. As Hartley readily accepts, they were ‘beaten by a better team on the day.’
But England turned up to the match as the number one ranked team in the world. Just like Eddie Jones said they would, four years ago.
That’s what real clarity does for you.