The American business magazine INC asked executives in 600 companies to estimate how many of their employees would be able to name their company’s top three priorities.
Their average estimate was 64%.
When INC then asked employees in the same companies to name those priorities, only 2% could do it accurately.
It’s a reminder that most businesses are a lot more complex than their leaders realise.
They have too many priorities – and those priorities change frequently and often contradict one another. Which makes it very hard for anyone outside the leadership team to know what they should be focusing on.
Businesses that win are the ones that find a way to simplify the complexity and make it easy for people to know the right thing to do.
This blog is an excerpt from Matt’s new book; tribe: 66 ideas for building a winning culture. The book explores the characteristics that contribute to a winning workplace culture. If you fancy some bedtime reading, you can buy a copy here. Or pop into The Forge and pick one up for free (we might even make you a coffee…)